Customer stories

Life science teams,
building on patient truth.

How commercial and medical leaders use mama health to anchor launch decisions in real-world patient evidence — market by market, country by country.

Story 01 · Psoriasis · Patient Support Program
Top-10 global pharma × mama health

A patient support program, built on patient evidence — not on assumption.

A top-10 global pharma set out to build a digital companion for psoriasis patients. The team knew the content could not come from internal hypothesis alone. mama health pressure-tested the existing patient journey against real patient data — first in Germany, now across five markets — turning a strategic narrative into an operational resource that feeds the program's content pipeline directly.

5
Markets unified
under one method
1
Validated patient
journey, KPI'd
100s
Dermatologists
engaged in parallel
Dermatology 5 Markets Patient Support Program HCP Engagement
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// Pilot → Pan-global
Engagement scope 5 markets

"What patients said they needed in Berlin is shaping what patients see in Tokyo."

By working with mama health, we can leverage AI-powered, real-time aggregate data collection to integrate the unbiased patient perspective into our business strategy — unlocking valuable, actionable insights, continuously measuring the outcomes and impact of our initiatives.
Chiara Gnocchi Head of Patient Advocacy and Communication, Novartis
// Pilot → 11 markets
Pan-European scope 11 countries

A first-time launch in MG, anchored in patient evidence from market one.

Story 02 · Myasthenia Gravis · First-in-Category Launch
Top-20 biopharma × mama health

From a single-market pilot to 11 markets, in a category they had never marketed in.

A top-20 biopharma was launching two new therapies into a rare neuromuscular condition the team had never marketed in. A pilot ran first in one market. Personas, biologic adoption insight and the patient journey are now in the hands of the field. The engagement has scaled to a multi-market contract spanning 11 countries, with a unified MG patient journey at leadership level.

11
Markets unified
at leadership level
2
First-in-category
launches anchored
1
Unified patient
journey across markets
Neurology / Rare Multi-market Personas MSL Enablement HCP Awareness
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After 22 years in healthcare, I've learned that the real insight lies in the last mile of the patient journey. mama health captures that like never before.
Mark Sterckel 22 Years in International Healthcare · AstraZeneca, Alexion, Roche
By the numbers

Patient evidence, at commercial scale.

What life science partners are unlocking when they build on mama health.

// Psoriasis · DE → 5 markets
5
markets running on a single patient journey methodology — DE, US, UK, JP, CA.
// Psoriasis · Germany
100s
of dermatologists engaged through a parallel HCP awareness initiative.
// Across partners
30days
to activate a new disease market — agility built into the engagement model.
How an engagement runs

From hypothesis to operational evidence.

Every customer story on this page follows the same shape. Pilot in one market. Validate the journey. Scale across the portfolio.

Pressure-test the hypothesis

Take an existing patient journey, KOL-built or otherwise. Pressure-test it against quantitative data from real patients in the disease.

Rewrite where the data demands

Where assumption and evidence diverge, the journey is rewritten. KPIs are placed on every stage so stakeholders can plan against it.

Embed across functions

Findings carry into commercial, medical and field teams via cross-functional sessions, MSL onboarding, and partner asset integration.

Scale across markets

Pilots prove the model. Engagements then expand market by market, with patient voice from each one feeding a single, unified instrument.

All stories.

Filter by therapy area, region or use case. New engagements added as they become public.

Partner Headline Therapy area Region
Top-10 global pharma A patient support program built on patient evidence across five markets. Dermatology 5 Markets Top-20 biopharma A first-time launch in MG, scaled from one market to 11. Neurology · Rare Multi-market
Top-10 pharma Atopic dermatitis launch readiness across DACH. Coming soon. Dermatology DACH
Top-20 biopharma CSU persona quantification for messaging validation. Coming soon. Immunology Europe
Specialty pharma MS access barriers mapped across five countries. Coming soon. Neurology Pan-European
Global pharma Pulmonary fibrosis content tool, B2C-only. Coming soon. Respiratory DACH

The next story could be yours.